Sermon to Short-Form:

5 AI-Powered
Solutions

to Simplify Your
Church’s Video Strategy

Things have changed

Live-streaming became our go-to during COVID. After COVID, the live stream was not the primary method of church attendance for most. 

However, COVID had gotten people used to ‘religion online’. The result is that today, a third of churchgoers find their current church through online searches, and 20% prefer to watch services online. 

The current trend is short-form video content.

What is short-form content?

To capture the attention of potential members, churches need to use short-form video content, such as YouTube Shorts, TikTok, and Facebook Reels. To create this short-form content, thirty-minute sermons are diced up and edited into concise, thirty-second clips and posted online, sometimes garnering millions of views. 

The new frontier of outreach is here, and you must be concise because you have about thirty seconds to draw in your potential members.

The challenge of short-form video
content

Editing videos into short-form content can be time-consuming, even daunting, especially for small churches with limited resources and tech know-how. 
For example, you need to download the video from a platform, upload it to the editing software, resize the aspect ratio, find the meat of the content, determine the length of the clip, split and edit the video, remove all the content before and after the clip, increase the audio, add background music, generate your subtitles, add graphics, edit pauses or dead space, download your edited video to a hard drive, and then finally upload the created content to social media.

This eBook provides help and guidance so you can leverage these modern tools, navigate the changing landscape of outreach, and connect with a wider audience in this digital age.

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Here's What You'll Learn From the eBook

Expand your church's reach beyond physical walls

Save time and resources with AI-powered editing tools

Stay relevant in the fast-paced digital landscape

Engage younger generations effectively

Increase online visibility and discoverability

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What the experts think

Justin Khoe reaches millions of people with his online content. To put this in perspective, it would be as if you’re preaching and a stadium full of people are listening to your content. Khoe utilizes social media platforms, enabling him to spread the Gospel via YouTube, TikTok, and Facebook, at a rate he could not match in person. Taking people like Khoe as a blueprint for modern online evangelism, we can see the potential of our outreach in the contemporary era.
Khoe speaks of Joel, who found God’s mercy through digital outreach. Joel was inspired to turn around and share his freedom in Christ with the world. Coming to Khoe’s ministry, he learned how to maximize his reach and gain the largest platform he could to share the Gospel.
Soon after Joel posted a sixty-second video and reached 1.1 million people, he gained five thousand more followers from that video. He could leverage the traction to schedule a live event where six people dedicated their lives to Christ and were baptized.

Jay Kranda commented on Bridgetown Church’s decision to no longer live stream their services. He said: “You do things digitally, not because everyone is doing them. You do it because of your mission and objectives. Bridgetown’s larger goal is to return to ancient ways while minimally embracing digital elements. They are introducing strategic friction, which makes perfect sense for their church”.

A sneak peek into our eBook

By the end of this e-guide, you'll have a clear understanding of the benefits of embracing short-form video, as well as the practical knowledge and resources needed to implement this strategy in your church's outreach efforts. 


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FAQ

Q: Where should I post short-form content?

A: TikTok remains one of the main social media platforms. Seeing the trend to short-form content, both Facebook and Instagram now offer options to post such videos. These are currently the three main social media platforms

Q:How do I edit my long videos into short-form content (clips)?

A: The easiest way is by using a software platform for video editing. Desktop options include Vimeo, Filmora, Adobe, and Movavi.  Mobile options include LumFusion, CapCut, and Adobe Premiere Rush. Many have free trials, so you can check them out before buying.

About the author

Jason Alexis is passionate about helping churches, ministries, and not-for-profit organizations reach a mobile, global generation. With a background in engineering, he believes marketing and communications should be driven by hard data and proven best practices. As the founder of Fluid Ministry, Jason applies a scientific, common-sense approach to church communications, helping churches spread Gospel messages through modern channels like mobile apps, text messaging, and social media. He has founded or co-founded church-specific apps like PastorsLine.com, Display.Church, Confirmed.church, and CCBchimp.com, among others.


A devout Christian, Jason strives to live by Biblical principles while acknowledging his need for God's mercy and compassion. He leads both his business and personal life with integrity and a commitment to extending grace. Jason also publishes insights on digital church marketing, co-authoring *rethinkministry*. Outside of work, he enjoys homeschooling his two boys, playing tennis, and cycling with his family.

Unlock Benefits Now!

The fact is that the majority of people are searching for their religion online. If your church does not have an eye-catching, relevant digital presence, they will find some other church, not yours. Leverage short-form video content now, so online searchers will find you.